Ukrainian Pop Music

Back in June, I was given a whole new glimpse into Ukrainian popular culture.  I borrowed a TV from my former host family, plugged it in, and began my addiction to Ukrainian music videos.  Now, I think I have rather discerning tastes when it comes to music. But all that’s out the window when I flip to “M1″ (a broadcast music video channel).  In the beginning, I convinced myself it was good for my language.  But that’s not true.  Sure, I learn a new word or the odd phrase here and there, but I mostly attracted to the buffet of utterly packaged music acts designed solely to make money. It started as that reaction one has to a car wreck. Just. Can’t. Look. Away. Before you know it, you’re humming along while you walk down the street. Damnit!

Recipe for hot new single:
–multiple ill-clad women (preferably with no talent)
–some writhing (preferably on the floor)
–a song written entirely on a keyboard and drum machine in about 15 minutes
–no real lyrics other than a chorus that is repeated over and over
–only sing in Russian (you’ll make more money that way!)
–flashy video sets

Mix, let cool, and BAM!  A hit:

I wish I was exaggerating, but as you can see, I am not: